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Draft2Digital vs Smashwords: The Merger Explained

Draft2Digital acquired Smashwords in 2022. They're now the same company โ€” but both platforms still exist. Here's what changed, what matters for authors, and whether you should care.

Ash Davies
Ash Davies
Founder of Books.by ยท Helped 20,000+ authors self-publish since 2014

Side-by-side comparison

Feature Draft2Digital Smashwords Books.by
Status Active development Maintenance mode Active development
Cost Free Free $99/year
D2D/SW Commission 10% of net 10% of net (via SW store: 15%) None
Effective Author Royalty* ~58-63% ~58-63% 100%
Ebook Distribution โœ“ Apple, Kobo, B&N, etc. โœ“ Same retailers โœ— Direct only
Print-on-Demand โœ“ D2D Print (via Ingram) โœ— โœ“ Built-in
Direct Store โœ— Links to retailers โœ“ Smashwords store โœ“ Your branded store
Customer Data โœ— Anonymous โœ“ Via SW store only โœ“ Full details
Formatting Tools โœ“ Excellent auto-conversion โœ“ "Meatgrinder" converter DIY upload
Universal Book Links โœ“ Books2Read โœ— โœ—
Free ISBN โœ“ โœ“ โœ“
Payout Speed Monthly Monthly (quarterly for some) Daily
Best For Wide ebook distribution Legacy users, SW store sales Direct sales, print books

*Effective royalty assumes 70% retailer rate minus D2D's 10% commission. Actual rates vary by retailer.

What actually happened in the merger

In March 2022, Draft2Digital announced they'd acquired Smashwords, bringing together two of the biggest indie ebook distributors. The stated goal: combine D2D's modern technology with Smashwords' established author community and retailer relationships.

What changed: Development effort shifted to Draft2Digital. Smashwords hasn't received major feature updates since. The companies share distribution channels, so authors on either platform reach the same retailers. Some Smashwords-exclusive features (like the Smashwords store and coupon system) remain, but feel increasingly legacy.

What stayed the same: Both platforms still operate independently. You can use Smashwords, D2D, or both (though there's no reason to use both anymore). Royalty rates and distribution reach are essentially identical since the merger. Pricing and terms haven't changed significantly.

The practical takeaway? If you're new to indie publishing, go straight to Draft2Digital. If you're a legacy Smashwords user, you can stay or migrate โ€” but D2D's tools are simply better in 2026.

What you actually earn per ebook

Both D2D and Smashwords take the same cut for retailer distribution. Let's break down a $9.99 ebook.

Draft2Digital

$6.29
per ebook (via Apple Books)
List price$9.99
Apple's 30%โˆ’$3.00
D2D's 10% (of net)โˆ’$0.70
You keep$6.29

Smashwords Store

$7.49
per ebook (direct)
List price$9.99
Smashwords 25%โˆ’$2.50
You keep$7.49

Books.by

$9.40
per ebook (direct)
List price$9.99
Payment processingโˆ’$0.59
You keep$9.40

For retailer distribution (Apple, Kobo, Barnes & Noble), both D2D and Smashwords result in the same author payout โ€” retailers take their cut, then D2D/SW takes 10% of what's left.

The Smashwords direct store is slightly better at 75% (vs 63% through retailers), but the store has minimal traffic. Very few readers browse Smashwords anymore. For true direct sales with 100% royalties, neither D2D nor Smashwords can compete with a dedicated platform like Books.by.

D2D's modern tools vs Smashwords' legacy features

Ebook Formatting

D2D wins. Their ebook conversion is excellent โ€” upload a Word doc, get a clean EPUB. Smashwords' "Meatgrinder" converter is notorious for formatting issues and strict requirements. If you have messy source files, D2D handles them better.

Print-on-Demand

D2D wins. D2D Print launched in 2020 and distributes through the Ingram network. Smashwords has no print option. If you want both ebook distribution and print, D2D handles both in one place.

Universal Book Links

D2D wins. Books2Read gives you one link that shows readers all the stores where they can buy your book. It's genuinely useful for marketing. Smashwords has nothing comparable.

Direct Sales Store

Smashwords wins โ€” technically. The Smashwords store lets readers buy directly, and you keep 75% (or 85% with coupon codes). But store traffic has declined significantly. This was once Smashwords' killer feature; now it's nearly irrelevant.

Coupon System

Smashwords wins. You can generate coupon codes for discounts or free books โ€” great for giveaways, review copies, and promotions. D2D doesn't have this. For authors who rely on coupons, Smashwords still has value.

User Interface

D2D wins by miles. D2D is modern, clean, and intuitive. Smashwords looks like 2008 โ€” cluttered, confusing, with a painful publishing flow. The interface alone is reason to choose D2D.

Which should you use in 2026?

โœ… Use Draft2Digital when...

  • You're new to wide distribution. D2D's interface is simply better for first-timers.
  • You want print + ebook in one place. D2D Print handles both formats.
  • You need Books2Read links. Universal book links are genuinely useful for marketing.
  • You value your sanity. D2D's modern UX vs Smashwords' 2008-era interface is no contest.

โœ… Stay on Smashwords when...

  • You have an existing catalog there. If it ain't broke, don't fix it.
  • You rely on coupon codes. For ARCs, giveaways, and reader magnets, Smashwords' coupons are useful.
  • You have loyal Smashwords readers. Some readers specifically browse the SW store. Keep your presence if you have fans there.

๐Ÿ† The verdict

For new authors or anyone starting fresh: Draft2Digital. It's simply the better platform in 2026. But for direct sales where you keep 100% royalties and actually get customer data, neither D2D nor Smashwords can help โ€” that's where Books.by comes in.

What both platforms miss

Here's the uncomfortable truth about both Draft2Digital and Smashwords: they're distributor middlemen. They exist to connect your book to retailers โ€” but those retailers then sit between you and your readers.

You don't get customer data. When someone buys your ebook on Apple Books via D2D, you know a sale happened. You don't know who bought it, their email, or anything useful for building a reader relationship.

You're paying double commissions. First the retailer takes 30%, then D2D/SW takes 10% of what's left. For a $9.99 ebook, you're losing $3.70 to middlemen. That's 37% gone before you see a dollar.

Distribution doesn't equal discovery. Being "available" on Apple Books doesn't mean Apple will promote you. Their algorithms favor bestsellers. As an indie author, you're bringing your own traffic โ€” and then paying 37% to a distribution chain that did nothing to earn those sales.

The direct sales opportunity

If you have an email list, podcast, social following, or any other traffic source โ€” why send those readers to Apple Books? With a direct sales platform like Books.by, you keep 100% of royalties (minus processing), get customer emails with every order, and get paid daily. Use D2D for readers who discover you on retailer platforms. Use Books.by for everyone you bring yourself.

Frequently Asked Questions

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