Transform Your Concept Into a Market-Ready Product.
by Kenneth Carnesi and Sr.
By the time you finish this book, you'll know how to find a real market gap and confirm it with evidence. You'll know how to build a simple test for any assumption in your business. You'll know how to read the test results and decide what to do next. You'll understand your unit economics well enough to know whether your business model actually makes sense. And you'll have a weekly habit of testing that keeps you permanently connected to what your market wants. You won't just have an idea anymore. You'll have a validated concept with real data behind it, and you'll know exactly what to build next because the market will have already told you.
That's what this book is for.
Welcome. I hope that you will find my guides interesting and useful
Kenneth Carnesi, Sr., was born and raised in Brooklyn, New York. He earned his BA degree at Brooklyn College, where he majored in English. He also earned his JD from New York Law School in 1982 and is currently the COO at Anaptyx LLC, an MSP based in South Carolina. Ken was ordained a Knight of the Poor Knights of Christ by the Vatican in 1998, and his title was recognized by the Court of St. James in London in 1999. He spent many years as a Business Consultant in Europe and the former Soviet Union Republics before settling in South Carolina. As a new author, Kenneth Carnesi, Sr., has been recognized through 2026 articles in Insider Weekly, the International Business Journal, and Today's Read.
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